Harnessing the Power of Social Bookmarking for SEO
Paul Oliver- 10/05/2008
As SEO professionals we are constantly searching for ways to
get our sites ranked and indexed better.
We all know that backlinks are "life blood" that get a site
ranked higher in the search engines.
Black hat SEO experts in the quest to get one way backlinks
till now relied on various methods like blog comment spam and
referer log spam.
The latest technique is using social bookmarking to get one
way back links.
What is social bookmarking?
Social bookmarking is utilizing a web service, where users
create a public repository of bookmarks pertaining to sites
that they like.
The concept of social bookmarking dates back to 1996 with
the launch of itList.com, followed by services like Blink and
hotlinks and many more. But,the popularity of Social
Bookmarking increased with the advent of the most popular
bookmarking site till date, del.icio.us.
To the uninitated, these bookmarks may seem like geekspeak,
but from an SEO standpoint these can build you a massive amount
of backlinks which seem to originate from authority sites.
So how does one go about utilizing these social bookmarking
services?
You simply sign up for an account and then post your urls.
Each post requires you to enter the url, a title for the anchor
text, a short description and of course the tags under which
you want your link bookmarked.
A tag is a keyword which acts like a subject or category.
Each user "tags" a webpage or image using his own unique tag.
An image or webpage may have multiple tags that identify it.
Webpages and images with identical tags are then linked
together and users may use the tag to search for similar
webpages and images.
Most of these services give you a personalized book mark
page that has all your bookmarks displayed, and though when you
start out the pagerank of your personalized page might be zero,
it slowly builds up over time.
An additional important point worth looking at is that each
tag page on the site has a pagerank which gets passed on to
your site.
For example the page for the tag "advertising" has a
pagerank of 3.
Below is a list of various services that you can utilize to
boost your page rank
1) http://del.icio.us/ :
This one of the most popular of all social bookmarking sites
and has a huge pagerank of 8.
2) http://digg.com: Digg is a
technology news website where users submit stories for review,
but rather than allowing an editor to decide which stories go
on the homepage, the users do. Digg is a site with a pagerank
of 7
3) http://www.reddit.com, Page Rank
7
4) http://www.blinklist.com, page
rank 6
5) http://www.simpy.com
page rank 6
A great way to get visitors to your sites to bookmark your
website is using a neat service available at http://ekstreme.com/socializer/
This service provides a small snippet of code that when
added to your site creates a special link on your site. When
any visitor clicks on this link they are provided with a large
list of social bookmarking sites which they can add your site
to. In case your website is a wordpress blog a similar
wordpress plugin called Sociable that can be found at
http://push.cx/sociable
Thus, using social bookmarking you can improve the ranking
of your website and gain valuable pagerank.

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